These Hanes underwear ads are racist and homophobic! I feel like Boycotting Hanes, but I don’t buy Hanes! LOL These ads were distributed under the tag line “Hanes. Because the world gives you enough labels”. They were designed by the Bombay branch of advertising giant McCann Erickson to promote their tagless line. Notice that the words “HIV Positive” appear on the “nigger” ad. So “black people have HIV” is now on the list of stereotypes??? Really? Is this what people in India (the target market for these ads) think of black people? How many “niggers” are there in India? Why even bring us into it??? Did they plan to introduce these ads to the UK…USA in the future? Oh and for all of you who think I missed the point, don’t think I don’t get what they were trying to say with these ads…I get it. I really do and I think it’s horrible.
usage of drugs, guns, prisons, blue-collar jobs, and angry words
same-sex relations, s&m, sex toys, alcohol and vanity (cosmetics).
Someone needs to show Michael Jordan this mess. But then again…he was in the Cuba “Step n Fetchit” Gooding Jr. TV ads, so he might not care. What do you think? Indie Quill did a round up on what bloggers and blog readers are saying about these ads. Ads of the World, where I first read about this, has pulled the ads from their site. Ummm…wonder why? LOL