Here is an email we received from Philippe Krakowsky of IPG regarding our post on the racist, homophobic, horrible ads that a subsidiary branch of McCann-Erickson in India produced.
Hi Ashe –
I work at IPG, the parent company of McCann-Erickson, and was hoping to have the opportunity to share our thoughts – and concerns – with you and your readers on what happened that led to the offensive fake ads that you ran a post on a few days back.
I thought we’d posted a comment with a link to a fuller apology and explanation, but please let me take a few moments of your time to share this information with you directly.
Fake local print ads were produced by McCann Erickson India – without the knowledge, approval or consent of Hanesbrands Inc., of anyone at IPG, or of McCann’s global management. The ads are wholly inconsistent with the interest of the Hanes brand and were created only for entry into creative competitions. They would never have been approved had our internal procedures been followed and should never have been publicly distributed. We have identified the circumstances that led to this violation of our policies and of our trust, and we are taking immediate corrective action.
We have apologized to Hanesbrands for developing this objectionable work. We want to extend our apologies to those who these fake ads have offended, as well as to Hanesbrands’ customers and business partners. That is why I would appreciate it very much if you’d be willing to share this information – and the link to our full statement – with your readers.
Ummm…fake ads? If they were created by someone at the company for a competition…that’s not fake. Some “rogue employees” created them on purpose for submission to a competition of some sort. These ads ran…that’s not fake.
From the statement…”The ads in question were developed and run locally, without the knowledge of anyone at IPG, or of McCann’s global [or country] management. The ads appeared once in a small publication in Mumbai in late 2007 so as to qualify for consideration in award competitions and were recently posted by local Indian employees at McCann onto two web sites that display international advertising campaigns.”